When crafting landing page copy to match the energy of your Facebook ads
begin by decoding why these hooks stop the scroll
Facebook ads grab attention quickly because they speak directly to a pain point, desire, or emotion in just a few words
Your landing page should feel like a natural extension of that moment
If your ad says "tired of waking up exhausted even after 8 hours of sleep," your landing page should immediately reinforce that feeling and offer a solution without delay
Don’t make visitors search for the connection
Your headline must mirror the ad’s phrasing or emotional core
It builds trust by confirming they haven’t been misled
Users convert when they believe you understand them
If your landing page shifts tone or topic, they’ll wonder if they’ve landed in the wrong place
Write like you’re talking to a friend over coffee
The best hooks sound like something a real person would say out loud
They echo the way people vent to their best friend at 2 a.m.
Write as if you’re answering a DM, not giving a keynote
Use contractions, everyday words, and questions that mirror how real people think and speak
Stop with "optimized sleep metrics"—start with "Sleep so deep, you’ll forget your alarm."
Focus on one clear benefit and build the whole page around it
The best ads don’t explain—they show the before and after
Your page must be laser-focused on one core win
Make the shift undeniable with vivid imagery
Let them see themselves on the other side of this change
Use bullet points only if they’re simple and punchy
Ditch the buzzwords
Cut every word that doesn’t earn its place
Your copy should feel like the missing piece they didn’t know they needed
Show proof from people who look, sound, and feel like your visitor
If your ad targets new moms, show testimonials from other new moms
If it’s aimed at small business owners, use case studies from similar businesses
People trust what they see in themselves
Your CTA should feel like the next sentence in the conversation
If your ad says "click to find out how," your button should say "show me how" or "get my free plan"
Match the promise
Don’t say "buy google ads accounts Now" if your ad says "See how it works"
The most effective pages feel like the next text message in a thread you already care about
They don’t try to sell harder
They remove doubt, not options