When running Facebook ads, one of the most common mistakes businesses make is highlighting a special offer in the ad that isn’t consistent with what’s shown on the destination page. This discrepancy creates frustration, erodes trust, and leads to increased exit rates and reduced sales. To ensure your campaigns perform at their best, it’s essential to align your discount offers between your ad copy and checkout experience.

Start by making sure the savings amount or dollar amount is precisely matched in both the ad and the page. For example, if your ad says twenty dollars off, your landing page must also display a $20 discount. Even tiny deviations like 20 off versus 25 off or 20 off versus 20 off with free shipping can make users feel misled. When people tap your ad with a clear offer, they expect to find that exact discount immediately.

Next, check the terms and conditions. If your ad includes a limited window such as deal vanishes after one day, make sure the landing page shows the matching expiration. If your ad says the discount applies to select items only, the landing page must clearly list which items are included. Inconsistencies here can lead to anger and lost sales.

It’s also important to maintain consistency in the how the deal is displayed. If your ad uses bold text, buy instagram accounts bright colors, or a clear directive like shop now to emphasize the discount, your landing page should reproduce the styling. This reinforces the message and reduces cognitive load for the user. A seamless transition from ad to page boosts sales.

Avoid adding hidden requirements. For instance, if your ad says enjoy $20 savings but your landing page asks for an email address or inputs a discount voucher, make sure to state it clearly in the copy. Clarity fosters confidence. Users prefer truth even more than a higher dollar value.

Test your promotions and funnels as a combined unit before launching. Use a verification guide to verify every element of the offer. Have someone else review them too. A fresh set of eyes often uncovers oversights you might ignore.

Finally, analyze your analytics. If you notice a low dwell time or poor sales performance on landing pages from particular campaigns, it could reveal a disconnect. Use this data point to optimize upcoming ads.

Aligning your discount offers isn’t just about coherence—it’s about respect. When you deliver what you promise, customers feel respected. And when they feel trusted, they’re more inclined to purchase, revisit, and spread the word.