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In this section, I’ll cover various B2B marketing strategies you can implement to reach your specific business audience. I also share data-backed trends you can expect to see in the B2B space in 2024. For this section, I’ve spoken to some incredible B2B marketers who share their expert insights and tips. While similar in some respects, marketing to businesses is not the same as marketing to individual consumers. That’s why an entirely different marketing method — B2B marketing — exists, and that’s why I built this guide.
So the second statement that your brand needs to demonstrate is true for the people that you want to serve people like me have achieved success here. In summer of 2024, retailer Forever 21 had to respond to outrage from consumers over what they felt was a substandard experience for shoppers with larger body types. This video goes more in depth about what tokenization is, how brands commonly engage in it, and how to avoid it. Blackbaud offers an incredible B2B referral program that incentivizes current customers to become product advocates — Blackbaud Champions. It’s worth the time and money to invest in making sure other businesses can find you with ease. Not only that, but sharing testimonials can also have a big impact on potential consumers in the consideration and decision stages. This social proof lets prospects know that you have a track record of reliability and have delighted previous customers beyond expectation. Mailchimp's homepage is easy to navigate and focuses entirely on its customers' pain points. The brand does a good job highlighting its products in a fun, non-promotional way.
Use personalized offers based on purchase history to make customers feel valued. AR allows users to interact with products virtually, offering an immersive experience that bridges the gap between online and in-person shopping. Nearly 65% of searches result in no clicks because users find answers directly on search pages. Optimizing for zero-click content enhances visibility and positions your brand as an authority. Patagonia’s "Don’t Buy This Jacket" campaign urged customers to consider the environmental impact of their purchases, reinforcing its eco-conscious brand image. Gymshark collaborates with fitness micro-influencers to promote genuine products to their communities. Live content is immediate and engaging, often leading to higher levels of audience interaction than pre-recorded videos. All of these precautions will make your data easier for AI to understand and utilize, whether generating new content or offering strategic insights. In 2025, marketers need to get more niche with their influencer marketing.
This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), allowing customers to have a two-way conversation with a brand. With our platform, you can easily gather valuable insights into your audience’s desires and behaviors. This isn’t just useful; it’s essential for refining your marketing strategies and ensuring your campaigns simultaneously tap into new marketing trends and resonate with your target market. Thoroughly researching the target audience, using inclusive language, and featuring diverse imagery are a few ways digital marketers are adjusting their strategies. Many brands are also partnering with minority-owned businesses in order to make their marketing more inclusive. To stay up-to-date with the latest marketing trends, consider following online and print news and media sources relevant to marketing, such as Apple News and Forbes. Blogs and discussion boards on Reddit or LinkedIn also provide easily accessible options for discovering new marketing trends and gaining insights from a consumer’s perspective. You can also change your Google Alerts settings to receive notifications whenever new content related to a topic of your choice becomes available. But, data is still crucial in crafting successful marketing strategies and connecting to a target audience.
Google Lens is one of the most popular visual search apps available. Data shows that short videos are the most popular, and the definition of "short" gets shorter and shorter every year. When it comes to user engagement, Reels get more engagement than non-video posts.
Use analytics tools to track KPIs like engagement, conversion rates, and ROI. Pinterest’s Lens tool lets users take a photo of an item to find similar products and ideas. Map your customer journey and ensure that all touchpoints, from email campaigns to customer service, deliver a consistent experience.
But, saying nothing is also a choice — and it’s one that younger generations simply won’t stand for. As such, you should pay more attention to how your content clicks with your customers’ values. It was important in 2024, and it’ll continue being important in 2025. Start by defining what your brand’s values are, and then you can create content reflecting those values. Business decision-makers prefer to get information from an article than an ad. Knowing this, I’d say you should be putting the same (if not more) resources into your content marketing than your traditional advertising strategy. Secondly, digital marketing can’t function without an informative, engaging website. Many B2B companies use email newsletters as part of their content marketing program, and the B2B marketers we’ve spoken to say these newsletters are most critical to their content marketing success.
BuzzFeed quizzes like "PLAY SHOWDOWN NOW" engage millions of users, driving traffic and shares. Interactive content encourages users to actively engage rather than passively consume, leading to better retention and higher conversion rates. Domino’s enables customers to order pizzas via voice commands on smart devices, creating a seamless ordering experience.